BlueLine Privacy Policy
Effective Date: 8/1/2025
Last Updated: 8/20/2025
Our Commitment to Your Privacy
At BlueLine, we understand that privacy is especially important when it comes to young athletes and their families. This Privacy Policy explains how we collect, use, protect, and share information when you use the BlueLine app and services.
Information We Collect
Personal Information
Account Information: Name, age, email address, hockey position and experience level
Parent/Guardian Information: Contact details and consent records for users under 18
Profile Data: Training goals, preferences, and sport-specific information
Health and Fitness Data
Wearable Device Integration: Heart rate, sleep patterns, recovery metrics, and activity levels from connected devices (WHOOP, Garmin, Apple Watch, etc.)
Mental Wellness Data: Daily check-in responses, stress levels, confidence ratings, and emotional state indicators
Training Data: Workout completion, skill progression, and performance metrics
Usage Information
App Activity: Features used, session duration, and training completion rates
Device Information: Device type, operating system, and app version
Technical Data: IP address, crash reports, and performance analytics
How We Use Your Information
Primary Uses
Personalized Training: Create customized workout plans and skill development programs
AI Coaching: Provide real-time feedback and guidance through our BlueCoach system
Progress Tracking: Monitor your development and celebrate achievements
Safety Monitoring: Identify concerning patterns that may indicate overtraining or mental health concerns
Secondary Uses
App Improvement: Analyze usage patterns to enhance features and user experience
Research: Conduct anonymized studies on youth athlete development (with explicit consent)
Communication: Send important updates, safety information, and feature announcements
Special Protections for Minors
COPPA Compliance
For users under 13:
Parental Consent: Required before any data collection
Limited Data Collection: Only information necessary for app functionality
Parental Access: Parents can review, modify, or delete their child's information at any time
Additional Protections for Ages 13-17
Guardian Notification: Parents/guardians are informed of data practices
Enhanced Security: Additional encryption and access controls
Mental Health Safeguards: Automatic alerts to parents for concerning wellness patterns
Data Sharing and Disclosure
We Do NOT Sell Your Data
BlueLine will never sell personal information to third parties for marketing purposes.
Limited Sharing Includes
Wearable Device Partners: With your consent, to enable device integration
Sophie's Squad Integration: Mental health resources when you choose to connect
Emergency Situations: If we believe there's immediate risk of harm to you or others
Legal Requirements: When required by law or to protect our legal rights
Anonymous Data
We may share anonymized, aggregated data for research purposes to advance understanding of youth athlete development.
Data Security
Technical Safeguards
Encryption: All data encrypted in transit and at rest using industry-standard protocols
Access Controls: Strict employee access limits with multi-factor authentication
Regular Audits: Ongoing security assessments and vulnerability testing
Secure Servers: Data stored on secure, compliant cloud infrastructure
Privacy by Design
Data Minimization: We only collect information necessary for app functionality
Purpose Limitation: Data used only for stated purposes
Storage Limitation: Data deleted when no longer needed
Your Rights and Controls
Account Management
Access: View all personal information we have about you
Correction: Update or correct inaccurate information
Deletion: Request removal of your account and associated data
Portability: Export your data in a common format
Data Controls
Wearable Integration: Connect or disconnect devices at any time
Sharing Preferences: Control what information is shared with coaches or parents
Communication Settings: Opt out of non-essential communications
Parental Rights
Parents/guardians of users under 18 can:
Review their child's personal information
Request corrections or deletions
Revoke consent and close accounts
Receive copies of their child's data
Data Retention
Active Accounts
Personal Information: Retained while account is active
Health Data: Kept for training continuity and progress tracking
Usage Analytics: Maintained for app improvement purposes
Inactive Accounts
Automatic Deletion: Accounts inactive for 2 years are automatically deleted
Grace Period: 30-day notice before deletion with option to reactivate
Backup Retention: Deleted data removed from backups within 90 days
International Users
Data Transfers
BlueLine is based in the United States. By using our service, you consent to data transfer to and processing in the US.
European Users (GDPR)
If you're in the European Union, you have additional rights including:
Right to object to processing
Right to restrict processing
Right to lodge complaints with supervisory authorities
Changes to This Policy
Notification Process
Material Changes: 30-day advance notice via email and in-app notification
Minor Updates: Notice within the app and on our website
Continued Use: Using the app after changes constitutes acceptance
Version History
Previous versions of this policy are available upon request.
Contact Information
Privacy Questions
Email: privacy@bluelineapp.com
Mail: BlueLine Privacy Team, [Address]
Data Protection Officer
For European users: dpo@bluelineapp.com
Parent/Guardian Inquiries
Email: parents@bluelineapp.com
Phone: [Phone Number]
Emergency Contact Protocol
If our app detects concerning mental health patterns, we may contact:
The user directly through in-app resources
Designated emergency contacts (with prior consent)
Mental health professionals (Sophie's Squad network)
Emergency services (only in cases of immediate danger)
Your privacy and safety are our top priorities. If you have any questions about this policy or our data practices, please don't hesitate to contact us.
