BlueLine: Where Mental Fitness Meets Hockey Training

The AI-powered solution for female hockey players

Your body and mind aren't separate.
See how BlueLine trains them together.

Blueprint

6 Female-Forward Components

1. The Crisis.

The Hidden Crisis in Girls' Sports

US Teens with Major Depression

(TAP HERE)

Girls drop out of sports at 2X the rate of boys by age 14.

45%
of girls cite body confidence concerns as reason for quitting

220%
of female athletes are more likely to report eating disorders

99.2%
of experts agree that teen mental health has declined over 20 years

10%
of college athletes with mental health issues seek help

78%
of girls avoid sports during menstruation

56%
of girls who quit were "mocked, criticized, or bullied because of body size"

Title 11 created access, billions of dollars have been spent, and yet the dropout rate has been constant for over 40 years.

Shrink it and pink it, anyone?

2. The Power.

The Value of Keeping Girls in Sports

80% of Fortune 500 female CEOs played youth sports

93% of women earning $100K+ credit athletic skills to their success

85% of women say sports skills were important to career success

Sports provide the greatest mental health protection for the life ahead when played between the ages of 14 and 18.
But by 14, more than half are already gone.

What if we could give every young female hockey player the same foundation for success that 80% of Fortune 500 CEOs credit to their achievements?

3. The Opportunity.

A Market Ready for Innovation

Youth sports market: $85.2B by 2031

Current Market Size: $40B

Massive market.
Massive need.
Zero solutions built specifically for girls.

What if the first platform built specifically for female athletes could transform this $85 billion market by solving what others have ignored?

4. Market Scale.

Technology Meets Timing

(TAP HERE)

BlueLine starts with hockey's 45,000 players.
Then addresses the same challenges shared by all 13.1 million girls in youth sports.

Total Addressable Market for US Female Youth Sports

Ages 12-18

SPORT

HOCKEY

BASKETBALL

SOCCER

VOLLEYBALL

SOFTBALL

FEMALE PLAYERS

45,000

425,000

2.3 Million

485,000

370,000

What if one solution could address the shared challenges keeping 13.1 million girls from reaching their potential in sports?

5. The Solution.

BlueLine: The First Platform Built for Young Female Athletes

What BlueLine actually is:

Training Programs by PWHL Professionals
Skills development created by the world’s best female hockey players—because girls need to see themselves in their coaches.

SIX Emotional Intelligence Integration
Real-time mental wellness monitoring through biometric data, developed by Harvard neuroscientists who understand the female athlete brain.

AI Coach That Gets It
The only AI training system that adapts to menstrual cycles, hormonal changes, and the unique challenges of being a young woman in sports.

Safe Training Environment
Home-based skill development that removes the fear of judgment while building confidence and competence.

Evidence-Based Approach
Backed by research partnerships with Harvard Medical School and validated by the athletes who know this journey best.

WHOOP Integration for Female Athletes
Recovery and performance tracking designed around female physiology, not adapted from male models.

What BlueLine Solves:

The BlueLine Truth

Every girl navigating puberty faces an impossible choice: hide your changing body or risk unwanted attention. Most choose to hide - and sports become another casualty. BlueLine creates safe spaces for female development.

The BlueLine Truth

The BlueLine Approach

Our AI wellness coach normalizes what should never have been hidden. Our platform creates a judgment-free environment where girls develop strength and confidence without fear of scrutiny.

The BlueLine Approach

Our AI wellness coach normalizes what should never have been hidden. Our platform creates a judgment-free environment where girls develop strength and confidence without fear of scrutiny.

The BlueLine Approach

Our AI wellness coach normalizes what should never have been hidden. Our platform creates a judgment-free environment where girls develop strength and confidence without fear of scrutiny.

The BlueLine Promise

When menstruation is treated as normal biology, when training adapts to female physiology, when girls feel safe in their own bodies - they don't just stay in sports. They thrive.

The BlueLine Promise

When menstruation is treated as normal biology, when training adapts to female physiology, when girls feel safe in their own bodies - they don't just stay in sports. They thrive.

The BlueLine Promise

When menstruation is treated as normal biology, when training adapts to female physiology, when girls feel safe in their own bodies - they don't just stay in sports. They thrive.

The BlueLine Advantage

BlueLine sits at the intersection of these massive trends, uniquely positioned to capture market share by being the first and only solution specifically designed for young female athletes.

The BlueLine Advantage

BlueLine sits at the intersection of these massive trends, uniquely positioned to capture market share by being the first and only solution specifically designed for young female athletes.

The BlueLine Advantage

BlueLine sits at the intersection of these massive trends, uniquely positioned to capture market share by being the first and only solution specifically designed for young female athletes.